How Feedback Works For A Builder Matching Website

All builders seek to enhance their reputations. Before the advent of the Internet, contractors would advertise their services in all sorts of ways. They generally started with a strong listing in the local business directory. They catered to their customers with large ads and details about their experience. These ads were bolstered by ads in newspapers, magazines, radio, and television. Of course, these ads only represented a promise of reputation, not a proven track record.

Many builders at the time felt that after the ads, the most important way to advertise their true reputation was through word of mouth. Satisfied customers would see that the work was done with a quality attitude. The job was performed per specifications, on schedule, and on budget. Then, as they completed a job in a particular neighborhood, they counted on their happy customers to tell their neighbors and friends, and generate more leads. Some builders would even solicit feedback that they could use in their media ads.

The Internet has made this process much more efficient. One powerful strategy is for a builder to take advantage of a matching site to get job leads. Some of these sites are hosted by some form of Builders’ association, which operates as an industry site as well as a consumer-protection organization. The power of these sites is the feedback system, which communicates the strength of your reputation and gives consumers the confidence to contract with you.

These matching sites for builders have developed their feedback system from models used by the first consumer websites: online auction sites, online bookstores, and online merchandise outlets. For each job that you perform through the website, you receive a customer rating (perhaps a 1 out of 10 level rating) and a detailed description of the consumer’s experiences.

Just as when you started your business, you register with the website with a clean slate and no established reputation as yet. Initial clients may tend to choose contractors with established positive feedback over newcomers. However, as you attract customers willing to give you a chance, perhaps with the incentive of discounts during this stage, you build up your website feedback. New customers to the site will find your company as part of a list of suitable contractors, and choose your company according to your amount and level of feedback. This is a highly efficient way of broadcasting your true reputation. Builders often feel that it is much more effective than either media ads or word of mouth. They discover that, after the initial stages of building their online reputation, that their client lead list begins to avalanche, and allows them to grow their business in a brand new way.Know more about Builder.